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Telecommunication market grows more competitively, driving telecom enterprises not to only focus on improving their campaigns to retain profitable customers, but also to find new smart ways to maximize customer profitability; and in order to achieve this, they have to overcome the challenges of tailoring customized offers for sophisticated segments and have powerful IT solutions.

Focus™ is an innovative, cost-effective engine that is uniquely proven in successful telecommunication market for managing campaigns and targeted promotions.

Focus™ enables you to maximize the profitability of your promotions and automate your complex marketing campaigns efficiently, throughout targeting complex segments with the best fit offers, and empowers you to communicate with them more frequent.

Focus™ key benefits:.
  • Dynamically personalize your promotion to target multiple segments via integrating with customer insight's data.
  • Launch your promotions in competitive time-to-market.
  • Cross-sell your least favorable services along with the customer favorite services, and Up-sell higher tiers of your services to interested customers.
  • Control your promotions, and track your campaign.
  • Gift your customer voice minutes, SMS, Mobile internet, loyalty points on your loyalty system, and free custom VAS services.
  • Define different pricing schemes within same promotion depending on targeted segments.
  • Create promotions for both pre-paid and post-paid customers.
  • Optimize your network capacity by geographically distributing efficient voice, SMS, and data gifts considering peak hours in each zone.
  • Adaptive integration framework enriched with well-defined APIs.
  • Smart contact policy in order to avoid Disturbing a customer in an inappropriate time.
  • User-friendly GUI wizard to create and launch your promotions.
  • Create promotions whitelist, make it auto refreshable and manage exclusions.


We offer various models of deployment to suit your business and environment.


Focus™ fully integrated suite is including the following systems:.