ASSET Executive Team


The success of ASSET Technology is driven by the insight, expertise and dedication of its executive team.

ASSET's management is a powerful team of skilled and experienced technical and business leaders who have wide exposure to the international markets. Individually, each member has proven expertise particular to his/her area of responsibility. Together, they provide a clear vision and determination to keep ASSET Technology and its customers at the forefront of technology revolution.

ASSET senior executives are always focused and motivated to guide ASSET to the next level of success
He founded the company in 1991 with a vision to create Egyptian software products to compete regionally and globally. In Addition to producing state of the art products in Contents Management domain and relevant complementary modules/solutions and as the market is continuously changing and technology advancing, Engineer Essam expanded ASSET business bandwidth to offer to the Middle East and European markets implementation services. As a result of past years updated strategy and vision ASSET has grown revenues considerably on annual basis and expanded staff beyond 400 employees.
Essam Elbadry
CEO and Founder of ASSET Technology Group
He joined ASSET Technology in 1994 and currently manages ASSET's Products and services operation in both Egypt and KSA. He has more than 20 years of experience in the IT market, including software development, project implementation, and product management in addition to global sales and services operations. He succeeded in implementing effective technology strategies to ensuring that ASSET products meet the highest standards of quality and compete with international products. Dr. Tamer plays a significant role in ASSET's entry into the global markets. He holds a PHD in Computer Engineering.
Tamer Mostafa El-Shenawy, Ph. D.
COO-Chief Operating Officer
Director with domestic & international experience in operations, projects management & technical support. Since her joining in 1994; she proved to be decisive, results oriented leader with proven success in the development & delivery of complete solutions. Eng. Manal leads ASSET's Products implementation projects & technical support department, which she established in 1998. In 2012 she became responsible of the EMC projects & solutions development department. She has a track record of delighting customers, directing & motivating staff, & spearheading operational improvements to increase service, drive productivity & reduce costs. She is also the Director of the Marketing Department & she holds MBA degree from AUC.
Manal Al Seesi, MBA
Director, EIM Solutions & Services
Sherif Ali Has been Director of Professional Services since 2015. Over 20 years of extensive technical, managerial, sales experience with enterprise solutions architecture and development. Successfully handled major projects and accumulated a good deal of knowledge and experience in Government, Telecom, Banking, Education, Oil&Gas. He Delivered solutions across MENA regions. Previously, Sherif was Products Development Senior Manager, he was leading the research and development teams who was responsible of establishing and developing ASSET's Content Management Products that received EMEA innovation award in 2006 from Oracle Corporation.
Sherif Ali
Director, Professional Services
Eng. Sherif is an Enterprise Account Director, he provides the leadership for driving the strategy and growth for the Telecom sector at ASSET Technology Group. He is responsible for ASSET's Telecom accounts and Enterprise accounts in other fields in terms of maximizing sales, developing and maintaining strong and productive client relationships, and managing ASSET onsite services. Eng. Sherif is an industry expert with more than 20 years of professional experience driving world-class projects. He joined ASSET Technology in 2000 as a Project Manager for ASSET Products and then Professional Services Senior Manager, in this role he was responsible for the delivery of Telecom Enterprise applications
Sherif Al Gazzar
Director, Enterprise Accounts
20+ years of experience within the Information Technology field with experience as a Product Delivery Manager, and professional services and various implementations with strategic and tactical approach in the financial industry, telecom, government and public arena.
Mona Shafik
Director, Products
With over 30 years of experience; Mr. Salah has successfully lead ASSET through change and challenge to profitable growth. Hands-on leader with an extensive background in finance complimented by a PHD of Accounting and Auditing. He is known for his commitment to achieving high level of accuracy using ethical work standards, as well as strong organizational, analytical and interpersonal skills.
Salah El Sharkawy
Financial Manager
She currently holds the position of HR Director at ASSET. With strong industry background and experience in supporting large, diverse workforce in multiple locations, she has helped ASSET attract and retain some of the best talented resources in the industry through her role for implementing all HR strategies related to talent acquisition, including competency requirements, workforce planning, leadership selection, performance management, retention, and reward and recognition programs, etc. In 2003, Mrs. Inas earned her diploma in HR from the AUC. She started her professional life at IBM, where she spent almost seven years then moved to Protech before finally moving to ASSET Technology.
Inas El Kazzaz
Human Resources Director
With over 17 years of experience in the IT industry, he has established the ability to deliver growth, maximize sales and achieve set targets. Having a background in presales, business development and software solutions selling and a knack of bringing out the best in others; he is currently handling the sales and operation of ASSET Technology Group in Gulf region; including UAE, Oman, Qatar, Kuwait, and Bahrain. He has been a member of ASSET family since 1996 taking on several responsibilities towards growing the company business and establishing its global presence
Hisham Abdel Wahed
UAE Country Manager
With over 20 years of experience in the IT industry, he has established the ability to manage relationships between ASSET and its customers to ensure satisfaction and a long term business relationship . He is currently handling the IT support of ASSET Technology Group in Gulf region
Mohamed Magdy
UAE Support Manager
With over 17 years of hands-on experience in consulting, management, system development, quality assurance, support of IT services and Strategic planning while supporting multiple industries, Engineer Michel accumulated deep knowledge in the IT industry across different industries and applications. As a PMO Senior Manager, he is responsible for Enterprise Content Management Projects follow up and delivery, in addition to managing large projects and programs as a Program Manager. During his work experience Michel successfully delivered a lot of ECM projects in different business sectors.
Michel Bushra Karas
PMO Senior Manager
Fathallah Nafie
IT Manager
With a little less than forty years of engagement in the IT business, Software Development and Delivery processes, both locally and internationally, Eng. Medhat has joined ASSET in 2008. Ever since, Medhat ‘s main focus was endeavoring a non-stop effort for ASSET to excel with its people, extending development methodologies a mile ahead of traditional Software Engineering practices, by pouring more emphasis on the people aspects of performance in the "talent-centric" business of Software Development. Eng. Medhat is an author of a book, with a second already under publishing, that encompass his views and experience in leading the development teams and preparing the distinguished professional developer.
Medhat Sabry
Corporate Quality Audit Consultant